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Answer: I leave to you to deal with communal implications of an event done to attract specifically non-Shabbat observant buyers and the possibility it will cause non-observant Jews to violate Shabbat. Those issues require familiarity with the local situation.
It is difficult to know if the agent, who provides services for the Jewish seller, will need to do melachot in showing the house. When it is not necessary, then even if he does melacha, it does not relate to the Jew for whom he is doing the job (Orchot Shabbat 23:54-58). However, even assuming the agent will not take any steps of formal transactions for you at the open house, just trying to promote a future deal is forbidden on Shabbat (Shulchan Aruch, Orach Chayim 306:1). One may not ask a non-Jew to do even a Rabbinic prohibition such as that, without special grounds (Shulchan Aruch, OC 307:5).
Bemare Habazak - Rabbis Questions (654)
Rabbi Daniel Mann
497 - Mistake in Beracha on Delayed Laying of Tefillin – part II
498 - An Agent Showing a House on Shabbat
499 - Responsive Baby Bassinet
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However, there are two problems with using this leniency in this case. One is that even regarding katzatz, the non-Jew must not be told explicitly or otherwise realize that it is necessary that at least some of the work must be done specifically on Shabbat (Shulchan Aruch, OC 252:2). Here, the plan the Jewish owner accepts is for the open house to be held specifically on Shabbat. It does not help if the realtor thought of the idea, as it is still a plan to work on the Jew’s behalf specifically on Shabbat. If this were the only problem, one could look for leniencies to alleviate the problem (details are beyond our present scope.)
The second problem, which applies if we are discussing a home in the midst of a community that includes Jews, is marit ayin. The gemara (Avoda Zara 21b) says that one may not let a non-Jew work on his property even if he does so for his own profit because it is known as a Jew’s establishment and some people will assume the type of business arrangement with the non-Jew was one that is forbidden. While this can apply even when the non-Jew is working on a Jew’s movable object (e.g., fixing his car), if it is clearly a Jew’s, the prohibition is broader and sterner when it is related to land/house (Shulchan Aruch, OC 244:1-2). While the problem should not apply when it is known that this type of work is paid by the job (as is the case for realtors), this does not help when the work is done in the Jew’s known, accessible house (ibid.). The concern is that although people will figure he is paid per result, they may suspect that the Jew asked him to do the job specifically on Shabbat (Mishna Berura 252:17).
Therefore, writing about a case where the owner does not live in the house and hands over the job of showing the home to the realtor alone, Orchot Shabbat (23:158) forbids allowing the non-Jew to show the house on Shabbat if it is known to be a Jew’s house and is accessible to a Jewish community. Our case, where the owner takes part in making the open house on Shabbat, is more clearly forbidden. In many communities, this will not only be "technically" forbidden but may be seen as a scandalous affront to Shabbat.
May the concern for the honor of Shabbat help provide the seller with merit to succeed in finding his buyer, during the week.
Kuzari -Rabbi Ari Shvat Kuzari class 8- "Answering Questions on the Kuzari's Proof from Mass Revelation
Rabbis in Midrash
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Kuzari -Rabbi Ari Shvat Kuzari class 9 - "Seeing is Believing" (parag. 21-30)
These paragraphs elaborate on the theme that seeing and knowing is better than any attempt to prove logically, and begins explaining the difference between Israel and gentiles.
Ein Aya Various Universal Stages of the Geula Process
Rav Kook examines the various stages of redemption, explaining how (in addition to the obvious oft-mentioned stages of ingathering the exiles, reviving the Hebrew language, army, state etc.) the messianic dream of world prosperity, the State of Israel and world unity can and are realistically and logically gradually coming true.
Kuzari -Rabbi Ari Shvat Kuzari class 8- "Answering Questions on the Kuzari's Proof from Mass Revelation
How do we know that the "claim" of mass revelation to 2,000,000 witnesses at Mt. Sinai is really true? This important class answers all of the questions skeptics ask about this claim of the Kuzari.
Ein Aya Armies Still Necessary for Balance & the War Against Wars
Rav Kook explains why the world was originally divided into the various seemingly contradicting ideologies and cultures, in order to develop each one respectively. Swords or armies symbolize how each respective ideology defends themselves, as well as deters their opposing ideologies and cultures. On the other hand, the messianic era will be one of peace, and Rav Kook explains the transition to that stage, which mankind is already undergoing.
The Land of Israel LGBT'S IN ISRAEL
The question was asked, how can one make Aliyah with the LGBT parades?
Kuzari -Rabbi Ari Shvat Kuzari class 7 - Five Accumulative Proofs of G-d
As a preparation for the Kuzari's classic proof of G-d from the mass-revelation at Sinai, we start here with 5 other directions to strengthen our belief which also contribute to what the Kuzari will present as well.
Ein Aya Muscle & Meaning: The Dual Nature of Gevurah (Physical Strength)
Is physical strength and fitness a necessity or an ideal? Although it if often totally overlooked among topics of Judaism, Rav Kook writes that it clearly is also a necessity to deter the many enemies of Israel, but even in Y'mot HaMashiach, in the Messianic era, to a certain extent, it's ideal continues even after our enemies will have been finished off.
