There are many types of love and desire, and each is meant to be used for good, including love of money and other yetzarim. On the other hand, each type of love can be misused as well, even love of family. The Orchot Tzadikim details how to use each type for the good aspects while staying away from the negative.

Click here for Rav Ari Shvat's shuir on the topic:
https://www.yeshiva.co/midrash/53408